management and industry

Customer Relationship Management (CRM)

Customer Relationship Management or CRM is currently one of the most important topics for most companies in the world.

Customer Relationship Management or CRM is currently one of the most important topics for most companies in the world. The concept of customer orientation and customer focus instead of product orientation have been the origin of the emergence of standard solutions for customer relationship management, tailored to the needs of organizations with three operational, analytical and collaborative approaches, all activities of marketing, sales, and post-marketing services the CRM Customer Relationship Management refers to all processes and technologies used by companies and organizations to identify, encourage, extend, maintain, and deliver better customer service. The principles of customer relationship management, how to create a successful system and implement it for communication with customers, from the initial launch and initial implementation of such a system to maintain it at different times. The purpose of passing this course is to collect customer needs and behaviors in order to create more appropriate relationships with them, including ways to increase the level of customer satisfaction and loyalty, ways of dealing with voice, silence and customer complaints, and so on.