Public relations is the management of communication between the organization and the audience. In other words, public relations is a managerial task for understanding the organization and the audience through information and accountability, and today, the effectiveness of the organization is not conceptualized by public relations without internal and external communication management. General activities include speeches at a conference, media work, crisis communication, social engagement through the media, and communication with staff within the profession. Public relations can be used to build relationships with employees, customers, investors, voters and the general public. Many institutions and organizations, when they decide that their institution has public relations, thinks about “management indicators” in public relations. You will learn about the principles of public relations management in your PR managerial training course.