International Marketing Management E-Learning
Virtual marketing of international marketing is created for people to be fully acquainted with international marketing. In this course, learners will get acquainted with the basic tasks of domestic and international commercial organizations. This course also increases the skills and abilities of learners in recognizing issues based on international markets, analyzing information related to marketing problems. It also promotes market, cultural adaptation, evaluation of different solutions to each problem. And decisions will be made and implemented.
Learn how to evaluate international markets and determine the best ways to market your products and services abroad. This course explains how to evaluate foreign markets using the PESTCL framework. And introduces strategies for adapting existing products and developing new ideas for foreign markets.
The course also includes global expansion options, such as exports, licensing, joint ventures. And examines direct investment. And explores the details of how to create a successful marketing mix using distribution, advertising methods, and translation. In addition, learn where to go to learn more about your specific target markets.
What is International Marketing?
International marketing is the business of delivering goods and services from one country to customers in other countries for profit. International marketing also includes the production and sale of goods and services in more than one country. For this reason, international marketing is sometimes referred to as multinational marketing. It is necessary to explain that the concept, steps and principles of marketing have a standard aspect and are applicable in all markets and countries. Therefore, the difference between international marketing and domestic marketing is related to their field of activity.
Prerequisites for International Marketing Virtual Training Course:
This course does not require any special prerequisites and the course is taught from the beginning.