Virtual training of banking services marketing techniques has been created for people to be fully acquainted with banking services marketing techniques. Marketing is a tool that can increase the growth of bank revenues. According to the CEOs of world-famous banks, only 5% of customers account for more than 85% of banks’ profits. Research by economic researchers has also shown that banks are increasingly valued customers. And their first level and creating effective customer satisfaction increase their profitability in an unprecedented way.
Today, there is an undeniable fact that the scales and market power weigh heavily on customers. Customers today have more opportunities to compare services and their financial management has become more complex. Therefore, creative relationships between customers and banks and the set of quality services, and the nature of the services purchased at the time of purchase depending on the quality of interaction and the relationship between the customer and the employee.
Banking marketing definition:
In general, banking marketing in the world is an almost new activity, and its history in the United States, the United Kingdom, and Japan dates back to the 1960s. The spread of this concept of banking has been slow. Because traditional bankers thought. In the 1960s, due to the changing economic conditions of the world, banks underwent a fundamental transformation, and due to the growing expectations of customers regarding banking services, a new competition emerged between banks. Subsequently, banks were forced to become market-oriented, focusing on marketing and establishing marketing management in their system. Bank marketing is in fact a match between bank resources and customer needs to achieve the best profitability.
Prerequisites for Virtual Training Course in Banking Marketing Techniques:
This course does not require any special prerequisites and the course is taught from the beginning.