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Sales And Marketing Officer E-Learning

The hotel sales and marketing staff virtual training has been created for people to become fully acquainted with the hotel sales and marketing staff. The hotel sales and marketing staff training standard teaches the principles of sales and marketing planning and the correct sales and marketing techniques in hotel management. In the hotel and hospitality industry, competition is one of the biggest challenges for hotel reception.

Hotel marketing is essential because it’s the only way for hotels to advertise their properties, highlight their unique features, ensure they stand up to competitors, and outline the benefits of staying there. . Finally, following the latest hotel marketing trends and attracting customers through marketing can help hotel owners maximize the number of bookings they make and the revenue they generate.

8 hotel marketing trends in the hotel industry:
It is essential for hotel marketing professionals to create a diverse marketing mix so that they can reach different customers with different preferences and priorities.

  • Customer experience marketing
  • Artificial Intelligence (AI)
  • Influencer Marketing
  • Virtual reality
  • User generated content
  • Augmented reality
  • Video marketing
  • Feedback

Marketing advantages in the hotel industry

  • The most important advantage of internet marketing in hospitality over other advertising is this factor, which brings relatively lower costs.
  • The second advantage is the global audience that the organization can easily reach.
  • Also with marketing in the hotel industry, a company can create electronic customer relationship management, each of which has a wide range of business.
  • Website is an internet marketing tool in the hotel industry that can be used to find places on the website that have higher traffic. This tool can also be used to increase the ranking of the website.

Hotel sales and marketing employee virtual training course topics:
Organizing, planning and human resources in eco-tourism houses
Use of cultural and architectural conditions of the area
Use of the natural and climatic conditions of the region
Use the historical situation of the region
Application of ecotourism resorts and their structure
Application of organic equipment in ecotourism accommodation
Application of local and indigenous foods in the reception of eco-friendly guests
Communicate effectively with travel agencies
Prerequisites for the course of hotel sales and marketing staff:
This course does not require any special prerequisites and the course is taught from the beginning.

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