Virtual sports marketing training is a branch of marketing that simultaneously focuses on promoting sports programs and teams as well as promoting other goods and services through sports programs and teams. In this service, the elements that are advertised can be physical products or a brand. The purpose of this type of marketing is to create strategies through which the customer can promote a sport or product other than sport through sport. Sports marketing is also designed to help customer identify their needs and wants through a conversion process.
These strategies follow the same four well-known “foundations” in general marketing (product, price, advertising, and location). Considering that sports are a service, four other “foundations” have been added to sports marketing. These four “foundations” are planning, packaging, positioning, and perception. These four added elements are called “sports marketing mix”.
Basic concepts of sports marketing:
In sports marketing, we have two basic concepts, the first concept is the use of marketing methods to sell sports products and services, and the second concept is the marketing of non-sporting products through sports. Like other marketing methods, sports marketing seeks to identify and meet the needs and wants of the consumer, and to achieve this goal, services, and products related to sports are provided to the consumer. In this way, unlike conventional marketing, the customer can be encouraged to use non-sporting products and services.
The sports marketing course examines the following three levels:
• Marketing by sports clubs
• Marketing by organizers (countries)
• Marketing of commercial companies through sports
List of sports marketing virtual training courses:
Virtual sports marketing training course is useful for the following disciplines:
Prerequisites for sports marketing training course:
This course does not require any special prerequisites and is taught from the ground up.