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  • By Oxford Certificate
  • October 31, 2021
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Marketing Management E-Learning

Marketing Management Virtual Training: One of the most commonly used words in the business world today is marketing and marketing management. Marketing management is a process that must be done as a team and is one of the prerequisites for the success of organizations in the business world. Another important step in marketing management is market segmentation and customers. To succeed in the market as well as present the product in the best possible way, the market and customers must be segmented according to the correct patterns, a segmentation that can be based on the sales market or based on the customer including age, gender, education, occupation Is.

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The definition of marketing can be viewed from both social and managerial perspectives. From a social point of view, the definition of the word expresses the role it plays in society. For example, one marketing expert has said that the role of marketing is to provide a higher standard of living. From a social point of view, this definition satisfies our desire. Management Marketing is a conscious effort to achieve positive results in exchanging with target markets.

Marketing management is applicable in any market and is applicable. For example, a human resources manager deals with the labor market or a purchasing manager deals with the raw materials market. But classically, marketing management refers to the duties of those employees of the organization who deal with the sale of end products and services; Such as sales managers, advertising managers, and salespeople.

Marketing Management Virtual Training Course Topics:

  • Principles of marketing 1
  • Principles of marketing 2
  • Principles and techniques of negotiation
  • Customer orientation

Prerequisites for marketing management training course:

  • This course does not require special prerequisites and is taught from the ground up.

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