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  • By Oxford Certificate
  • November 2, 2021
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Managing The Chain Stores E-Learning

Virtual chain store management training has been created for people to become fully acquainted with chain store management. Chain stores are a collection of stores that have a single management and are spread across one city, country or several countries. These stores use the same brand name and usually offer similar or almost identical products.

What is the definition of a chain store?
In a nutshell, chain stores can be described as: Chain stores are a collection of similar stores created in different cities and regions, all of which aim to sell common products.

All of these stores are subdivided into one head office, and the management and ownership of these sales centers is with this head office. The products sold in chain stores are often widely supplied by the main management. Therefore, the products in all these stores will be the same in terms of type and quality. Today, a wide range of chain stores are created to provide a home shopping cart. In a way, these stores can be considered as a small shopping market that the consumer can refer to it to make their most important daily purchases.

Characteristics of chain stores:
Chain stores specialise in one product line, and the range of items they offer is limited.
They communicate horizontally and are centrally monitored.
They work in cash and do not sell on credit.
Supply of goods is concentrated in chain stores as well as their management and supervision.
Prices are fixed and buyers do not need to bargain.
Sales are decentralised, and each unit is a complete retailer in its own right.
They emphasise high and fast turnover.
This system is flexible in terms of expanding its branches.
The items sold by the branches of a chain store are all the same shape.
The items that chain stores sell are usually the ones that customers need the most and are durable in nature, such as shoes, clothes, and so on.
Prerequisites for the virtual store management training course:
This course does not require any special prerequisites and the course is taught from the beginning.

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