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  • By Oxford Certificate
  • November 11, 2021
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Public Relations Management E-Learning

Virtual Public Relations Management Training: Public relations is known as the management of communication between the organization and the audience. In other words, public relation is a managerial task to create understanding between the organization and the audience through information and accountability. Today, the efficiency and effectiveness of the organization are meaningless without the management of internal and external communications by public relations. Public activities include speaking at a conference, working with the media, crisis communication, engaging in social affairs through the media, and liaising with staff. Public relations can be used to build communicative relationships with employees, customers, investors, voters and the general public. Almost every organization that deals with public opinion and needs a clear picture of itself employs some form of public relations. Many organizations and organizations when thinking that their institution has public relations, think, “What are the indicators of public relations management?

List of Public Relations Management Virtual Training Course Topics:

  • Media thinking and literacy
  • Sociology
  • Social network analysis
  • Social marketing
  • Basic principles of journalism
  • Professional journalist
  • Rights and responsibilities of journalism
  • Public relations theories

Tasks of Public Relations Management Training Course:
Planning, formulating and implementing public relations strategies
Communicate with key colleagues and spokespersons
Communicate and answer questions from the media, individuals and other organizations, often by phone and email
Research, write and distribute press releases in targeted media
Collect and analyze media coverage
Writing and editing internal journals, case studies, speeches, articles and annual reports
Preparation and supervision of the production of advertising brochures, pamphlets, invitation letters for events, promotional videos, photos, videos and multimedia programs
Design and coordination for taking photos of company conferences and events
Holding events such as press conferences, exhibitions, free days and press tours
Other tasks:

  • Maintain and update information on the organization’s website
  • Manage and update information and interact with users on social media sites such as Twitter, Facebook and Instagram
  • Resource management and opportunities to hold conferences and attract financial support and sponsorship
  • Launch market research like a marketing manager
  • Strengthen community relations through events such as free days (meaning days when ordinary people can attend corporate events) and through participation in community initiatives
  • Manage the public relations aspect of a potentially critical situation.
  • Handling inquiries from people, the press and relevant organizations
  • Public speaking at interviews, press conferences and lectures
  • Provide information to customers about new advertising opportunities and the progress of current public relations campaigns

Prerequisites for Virtual Public Relations Management Course:
This course does not require any special prerequisites and is taught from the ground up.

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